A website is arguably your most important business marketing tool. For most website owners, controlling visual layout is a priority, but we all know websites can quickly become complicated if you (the business owner) are not trained in coding or web design.
That’s why website builders like Squarespace and Wix are popular. They offer ready made templates, where anyone can make a website without paying a designer. No coding knowledge needed!
But what happens when you spend time and effort using a website builder only to find your website doesn’t meet your expectations or business needs? Here’s why you should hire a web designer.
1. Custom design
Ever had the feeling of deja vu? Like you’ve seen this website somewhere before? That’s because website builders offer free templates that anyone can use, meaning the style and functionality of websites made on these platforms are all the same. If you want personalised details on your website that make your business stand out, then you need the expertise of a professional who can create a unique custom design.
2. Structured SEO
If your goal is to show up on Google’s search rankings when your ideal customers enter specific keywords, then you need an SEO strategy. A professional web designer will ensure your website is coded to include page SEO that gets your website found online. When using a website builder you have no control over the website code, meaning your website might not be structured in a hierarchy that is Google friendly.
3. Customer Service
What happens when your website has a glitch? Website builders often don’t offer personalised customer support. Before long you might find yourself with a beautiful looking website that doesn’t function properly, and when a problem arises you have nobody to offer a solution. A website designer can offer aftercare support to ensure your website runs smoothly long after it has been built.
4. Limited Space
Unless you pay for a premium plan, website builders often restrict the number of pages or amount of storage you have on your website. This might restrict the future growth of your business and mean that in a few years you will outgrow this starter website and have to build something completely new. Websites with few pages also tend to rank lower on Google because they have fewer keywords.
5. Mobile Optimisation
Most people view websites on their mobile phones, which means your site has to be optimised for this purpose. If a particular area of your site does not show up clearly on a phone it can look unprofessional and is likely to turn off visitors. Web designers can use specific code to make your website mobile friendly. Website builders, on the other hand, offer limited scope for customisation outwith standard templates.
We can’t ignore the benefits of website builders, especially for start-up businesses who only need a simple online presence. We might be biased, but from experience we have learned that a custom built website is likely to save you money in the long run. Yes, the larger upfront price tag is an investment in your business, but you won’t waste time and effort making major changes to your website as your business grows.
Find out more about our cost-effective website design services here.